The strength of effective marketing

Strong market partner
The leading market position of all its crop varieties illustrates the performance capacity of SAATEN-UNION’s marketing expertise. The co-operative marketing partnership with RAPOOL-Ring GmbH and being the marketing agent forvarieties of HYBRO GmbH & Co. KG have given additional impetus to SAATEN-UNION’s strong market position. Our well-trained and motivated team, using the latest electronic and logistic technologies, meets our customers’ wishes in all parts of Europe.

The vision is coming true
SAATEN-UNION is comprehensively involved in the European seed market.It was the vision of a powerful international marketing alliance that prompted SAATEN-UNION to establish salesoffices at an early stage in many countries in western and eastern Europe, and form marketing alliances with local companies. The company is aware of the opportunities in the young democracies in eastern Europe, and today is active there in marketing, testing and often breeding as well. The result is a rising income from both royalties and seed sales. 

Exchange of information assists the development of suitable varieties
The special organisational structure of our marketing is one of the strengths of SAATEN-UNION. Our sales managers are not only professional salespersons but also product developers who know their varieties from the ground up.
The sales managers not only supportthe trade partners in the market and coordinate marketing activities, but also track the entire development of a variety right through to sale of the seeds.

Ongoing market monitoring
Accurate market monitoring is essential to estimate how much seed of each variety will be needed in the coming year. This is why SAATEN-UNION constantly monitors market developments. Outside market research studies help make the market transparent.